In 1981 Robert Redford founded the Sundance Institute, a nonprofit organization dedicated year-round to the development of independent artists, celebrities, and visionaries willing to exhibit their creative film works to pitch to movie buyers, movie enthusiasts, persuaders and fundraisers.
Since its inception, the continued efforts of pioneering creative risk-taking, and passion for ingenuity continue to drive the momentum of Sundance, which by the way is located in Park City Utah and is hosted in the middle of winter. This is quite fitting as the goal of Sundance is summed up as…if you want to act or be in the “industry” and you do it because you love it then…join the fun at 10 degrees below zero and see if you mean it.”
Art of Tea contributed this year as we were asked to put together a cutting edge teabar to fuel the crowds with our warm and unique hand crafted teas. Meeting with celebrities and film enthusiasts drove attention and freshness from our Art of Tea Teabar.
Our selection of tea was met with gracious thanks by elite folks from Nick Nolte to the director of Who killed the Electric Car, along with Justine Timberlake, Emma Booth from Clubland (featured left), stars from the L Word, along with Pedro from Napoleon Dynamite and many more. We were featured in a green room along with other companies with a mission based in organics and sustainability such as RC Green Organics who custom designs stunning organic furniture with reclaimed wood, and Sambazon featuring their Acai products.
I figure that the green room, where we were invited to set up at Sundance for our teabar was a balance and retreat for the high energy of the visitors at Sundance. The Art of Tea teabar was a chance for the those at Sundance to have some peace and tranquility, and a moment to reflect on their experiences. Meeting like minded businesses and unique artistswho enhance public awareness on products that are good for you and the planet, made the trip well worth the adventure.